X-A2? A What now?

There's a new Fujifilm X-A2 which i didn't even know exist until today? when was it announced? And with so little updates except for selfies whats the point of upgrading to this? Whats the point of selling? Is it because of Panasonic/Olympus? Why is Fujifilm going down this road? Is the technology so quick they need to make minor updates and sell it instantly to the market? Has it been 2 years already? What is wrong with Fuji? Please compete with other manufacturers and winning, be revolutionary, just like how you used to be and not following trends. Da fuq.